It’s true that most of us hope for and many times expect instant gratification, immediate results, and overnight success. But the fact is, to achieve meaningful goals, we have to establish a long-term strategy and go ALL IN.
According to Ken Newman, CEO of DMA (Digital Market-ing Agency), the key element is to create “evergreen” content that remains relevant and connects with users to keep them engaged. How to proceed?
One tip Ken offers is to imple-ment a pattern of repeatable con-tent. For example, weekly content indicating #WednesdayWisdom or #MondayMotivation. Users are motivated to interact, plus they learn to expect weekly content from your organization.
Another extremely effective solu-tion is to invest in paid adver-tising online. This strategy will help eliminate competition by en-suring that your entire audience sees your product or service ev-ery time they log in to the plat-form. You might consider a pay per click strategy to increase lead volume. For example, a banner ad that appears on the top of the Google page will bring the busi-ness to top of mind.
Remember that content needs to be fresh and relevant, ultimately inspiring engagement from view-ers to increase your business’ rank in search engines, and to show up on the top of your social feeds.
Maximize your social media strategies by targeting geograph-ically and demographically ideal customers. YouTube and Insta-gram videos will help you main-tain communication, increase engagement, and provide content that directs viewers to your busi-ness’ website.
Bottom line: be patient. SEO and organic methods will take time to have an effect. While you’re anticipating results, continue to create an active archive of con-tent. Develop and maintain your digital marketing plan with fresh, new strategies to keep it alive and thriving. A strategic plan will ensure that your waiting will ul-timately pay off and provide you with the results you are seeking to accomplish your goals.
About DMA (Digital Market-ing Agency): DMA has offices worldwide. An experienced staff of 30 experts identifies and solves online marketing issues for busi-nesses who want to effectively market their services online. The Naples office is located at 3510 Kraft Road.
For more information on DMA’s team and services, call 800-569-2754 or visit: DigitalMarketingAgency.com