Business leaders understand the daily struggle to make their organizations stand out from among the competition. Whether one is a developer, a banker, or an insurance broker, there are multitudes in the same industry, sharing the same goals. What is the solution?
Ken Newman, CEO of DMA (Digital Marketing Agency), states that it is all about content. The growing digital land of opportunity enables business leaders to share their stories, not with the masses, but with highly targeted audiences.
Newman goes on to say that a complete digital marketing plan helps to identify target markets and develop strategies to engage each market, but one can start with Facebook and Instagram to disseminate content.
Instagram is a perfect medium to tell stories and to keep the brand top of mind. He explains the more you can give out, the more you can be a credible source.
Business with a visual profile will benefit greatly from Instagram (think Realtors – homes, cosmetic surgeons – before and afters). Instagram stories have a limited shelf life so what better way to create urgency with one time only experiences and calls to action. As for the numbers, 200 million+ Instagram users visit at least one business profile a day.
Another great solution is to place Facebook and Instagram ads – easy. inexpensive, and fantastically effective. To create even more impact, try using a video ad. Be creative so that the viewer understands your differentiation and appreciates your business’ value. Finally, add a unique touch that will inspire viewers to make the video viral, customers will share and it will expand its reach for free.
These effective social media strategies enable you to specify geographic and demographic targeting. Plus, you can create content that will bring potential customers right to your website, establishing an ongoing relationship.
Finally, it’s time to start building content. One can begin by collecting a digital archive of relevant articles, blog posts, video content, and taking photos of events and business successes – all of these can be used upon implementation of a well thought out digital marketing plan.
About DMA (Digital Marketing Agency): DMA has offices worldwide. An experienced staff of 30 experts identifies and solves online marketing issues for businesses who want to effectively market their services online. The Naples office is located at 3510 Kraft Road.
For more information on DMA’s team and services, call 800-569-2754 or visit: DigitalMarketingAgency.com