Did you know that most of us pick up our phones seven times an hour at a minimum? Yes, it’s true Apple recently confirmed that its device users unlock their phones 80 times per day, every day that’s as much as six to seven times every hour. Given that, businesses must take into consideration the importance of reaching their audiences via mobile devices. The question is how to best extend one’s digital footprint to accomplish a multitude of goals.
Ultimately, the answer does not lie in one specific platform. Since our markets/users are scatted across many platforms, whether Facebook, Instagram, YouTube or a host of others, the best course is to maximize each platform, there-by maximizing our visibility. To be successful across all platforms, business leaders have the option to expand their team, or to hire an agency that specializes in digital solutions.
Following are some real-life examples of how industries are using social media to their advantage: Realtors are garnering results by using Instagram and Facebook to share property photos and insight into each market. They are using YouTube for virtual tours and walk-throughs through homes, commercial properties, and even around communities to show off the amenities.
A professionally developed physician’s Facebook profile can highlight reviews, building trust between doctor and patient. Cosmetic surgeons do well when they show dramatic before and after photos.
Auto repair people can create educational content for every channel, sharing tips and how tos on preventative maintenance.
These are just a few among many ways social media enhances the business environment. Ken Newman, CEO of DMA (Digital Marketing Agency), encourages his customers to promote the content.
“I recommend spending 20 percent of energy creating the content, and 80 percent on promoting it,” says Newman. “So many people create a ton of content for a tiny Facebook page, or a little to no following Instagram page. It is better to have less content posted achieving more viewers/followers than to keep creating content for only a few loyal followers.”
The facts are there. Social media strategies are imperative for most businesses. Start slow, bring in extra help as needed, and soon you will see these new efforts pay off. Once business owners see the results, they learn to love the advantages of building a social media strategy into their digital marketing plans.
About DMA (Digital Marketing Agency): DMA has offices world-wide. An experienced staff of 30 experts identifies and solves online marketing issues for businesses who want to effectively market their services online. The Naples office is located at 3510 Kraft Road.
For more information on DMA’s team and services, call 800-569-2754 or visit: DigitalMarketingAgency.com