Marketing savvy Commercial Realtors understand the value of a digital marketing plan that incorporates search engine optimization, Google ads, and social media. But the key to being most effective is to develop an overall strategy that best uses the array of media and online options that are available in today’s digital landscape.
Ken Newman, CEO of DMA | Digital Marketing Agency, offers a few recommendations for 2019: Implement a local SEO strategy to optimize the Realtor’s site Evaluate Google Analytics to ensure accuracy of traffic, page views, and referral traffic. Incorporate localized meta data on the business’ website, making sure to incorporate keywords correctly. In addition, it’s important that each keyword is relevant to attract the right audience. Even photos on the Realtor’s website should be optimized with specific keywords so that searches will bring relevant traffic to the site.
Commercial Realtors may consider a pay per click strategy to increase lead volume. For example, a banner ad that appears on the top of the Google page will bring the business to top of mind.
Effective social media strategies may include Facebook ads with specific geographic and demographic targeting; YouTube and Instagram videos that maintain communication with website visitors and provide tours of the properties; and creating content that directs online searches to the Realtor’s site.
Email marketing is another effective solutions that provides the Realtor with a way to communicate with customers, facilitating effective, consistent messaging that builds relationships.
One way commercial Realtors can get started on an effective digital marketing strategy is to develop an ideal customer – map out who that audience is, what they do, and other characteristics that will help with messaging and decision making.
Finally, it’s time to start building content. Realtors can begin by collecting a digital archive of relevant articles, blog posts, video content, and taking photos of properties – all of these can be used upon implementation of a well thought out digital marketing plan.
About DMA | Digital Marketing Agency
DMA’s has offices worldwide. An experienced staff of 30 experts identifies and solves online marketing issues for businesses who want to effectively market their services online. The Naples office is located at 3510 Kraft Road.
For more information on DMA’s team and services, call 800-569-2754 or visit: DigitalMarketingAgency.com