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Tampa Bay-Lakeland
Business Observer Monday, Aug. 20, 2018 4 weeks ago

Growing ad agency hires more senior staff

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Paradise Advertising welcomes a new media director and account manager.

ST. PETERSBURG — Paradise Advertising & Marketing continues to grow since its acquisition earlier this year by Tony and Barbara Karasek. The St. Petersburg-based agency, which specializes in tourism and destination marketing, has hired Tricia Pressley as media director and Danielle Ackerman as an account manager. 

Danielle Ackerman. Courtesy photo.

According to a press release, Pressley is a seasoned advertising professional who brings more than 28 years worth of experience in media buying and planning to Paradise. She will lead the agency’s in-house media department and oversee all media strategy, research, planning, placement and analytics for clients.

Ackerman, the release states, is a gifted destination marketer who has led sales and marketing initiatives for Experience Kissimmee and Discover Crystal River, the convention and visitors bureau of Citrus County.

“We are thrilled to welcome Tricia and Danielle to our thriving media and accounts teams,” states Barbara Karasek, Paradise’s CEO and co-owner, in the release. “We know Tricia and Danielle will create, deliver and sustain immense value for our clients. It’s their character and experience that makes them each a perfect fit, but their passion for what they do and their unstoppable dedication to our clients’ success is what truly sets them apart.”

 

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