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Business Observer Monday, Jul. 16, 2018 2 months ago

Marketing firm gives itself a brand makeover

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Tampa-based Eckley Media becomes known as Crackerjack Media.

TAMPA — Marketing and public relations agency Eckley Media Inc. has changed its name to Crackerjack Media Inc.

The rebranding, a press release states, is reflective of the agency’s growth, dedication to client success and vision for the future. To coincide with the name change, Crackerjack Media has launched a new website and branding and announced new additions to its client roster: Moe’s Southwest Grill, Intrepid Powerboats, Butcher’s Mark and Corbett Preparatory School.

“This name change was not something that we came upon lightly,” CEO Jessica Eckley states in the release. “It summarized what we’ve heard clients say that they’ve wanted for years: an unrelenting pursuit of campaign success and results that defied the norm. Crackerjack by definition is something or someone that is exceptionally good. It sounds like a simple goal, but it’s become a mantra that drives us to deliver a unique client experience every single day.”

Crackerjack Media, according to the release, was founded in 2014 and has represented brands such as the Tampa Bay Sports Commission, Live Nation, Kinney, Fernandez & Boire, P.A., and has worked with events including the 2017 College Football Playoff National Championship, The Art of the Brick and Cirque du Soleil VOLTA.

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