Rita Lowman, president of Pilot Bank

Joe Collier, president of Mainsail Lodging & Development

Steve Currall, president of the University of South Florida

Bill Lederer, chairman and CEO of iSocrates

Tami Cindrich, Markham Norton Mosteller Wright & Company, P.A., Fort Myers and Naples

A pair of insurance defense lawyers with a bright idea switched gears and became software entrepreneurs. Now they target the insurance sector from another angle.

Can an insurance firm be less robotic and more empathetic? One company says yes and will use that model to grab more market share.