Stories by Traci McMillan Beach

Although business isn’t necessarily personal, it pays to develop a custom-made plan to let people know a shift is coming.  

Utilize messaging that speaks uniquely to your client needs.

One key: People take action based on emotion. They validate their decisions with logic. 

A look at two key themes for business owners going into the new year. 

Employee engagement is largely at the root of retention, productivity, customer satisfaction and even a company’s bottom line. 

Personal signs of appreciation go a long way.

Six steps to moving a company forward while generating sometimes elusive buy-in.