Baseball team flexes marketing strength
Fort Myers baseball team moves forward with a new name and logo. It seeks to avoid mistakes other name-changers have made.
Fort Myers baseball team moves forward with a new name and logo. It seeks to avoid mistakes other name-changers have made.
Active senior living community raises the stakes in the effort to stay ahead of trends — and discerning residents.
Sara O’Brien’s yearn for creativity led to a trendy business making and selling shirts with funky phrases. One mantra: Never quit. ‘If you just keep going,’ she says, ‘the energy eventually shifts.’
On-the-rise entrepreneur — with buzzy a manufacturing business — makes time for a second, and profitable, passion outside of work.
Charles Idelson ran the New York City Marathon in honor of his 70th birthday.
Be clear and upfront with the position.
Stale brands need full assessments to come back to life.
