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Business Observer Friday, Apr. 8, 2016 3 years ago

Wal-Mart pushes American-made

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The largest retailer in the world wants to diversify its product base through independent entrepreneurs.

The largest retailer in the world wants to diversify its product base through independent entrepreneurs.

Wal-Mart will host its 2016 Open Call June 28, where entrepreneurs can pitch their made-in-the-USA products. The daylong event will be at Wal-Mart's global headquarters in Bentonville, Ark.

“We are opening our doors and making our buyers available to meet with suppliers with one goal in mind: buy more American products,” says Cindi Marsiglio, Wal-Mart's vice president of U.S. sourcing and manufacturing, in a statement. “From food to toys to apparel, and companies large and small from coast to coast, we want to make a deal with you for your U.S. made products.”

The size of each deal can vary significantly. At Open Call last year, Groveland, Mass.-based KettlePizza, a 12-person company, signed a deal to be on the shelves in 500 Wal-Mart stores. Appleton, Wis.-based Myndology Inc., a three-person company, signed a deal for more than 3,000 stores.

The registration deadline for the 2016 Open Call is May 27. Interested entrepreneurs should visit walmart-jump.com.

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