Loading
TAMPA — Tampa Bay & Company named Kelly Miller to lead the organization as president and CEO starting at the first of the year.
After conducting a search to replace Paul Catoe, its long-time president and CEO who is retiring Dec. 31, the board of Tampa Bay & Company chose Miller based in part on his “regional approach to destination marketing,” according to release from the organization.
Miller is currently the executive director of Asheville Convention & Visitors Bureau in North Carolina. In his more than 12-year tenure there, the area increased overnight leisure visits by 44%, from 2.3 million to 3.23 million visitors annually. In addition, hotel sales in the area grew 82% to $169 million under Miller's leadership.
Prior to that, Miller worked for six years at the Atlanta Convention & Visitors Bureau. During that time, he served as its marketing manager for the 1995 Summer Olympic Games and then as the organization's first director of international marketing.
“He brings a forward-thinking approach that will help us continue to enhance Tampa Bay's status as a top-tier destination,” Ron Ciganek, chairman of Tampa Bay & Co.'s board and senior vice president of USAmeriBank says in a release.
Tampa Bay & Co. is a nonprofit membership organization created to create economic development through tourism. It is funded in part by Hillsborough County and its Tourist Development Council.
Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning business news.
Join thousands of executives who rely on us for insights spanning Tampa Bay to Naples.
