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Business Observer Friday, Oct. 16, 2020 3 days ago

Shopping district signs sponsorship with luxury car brand

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Porsche Naples will be co-branded in all Fifth Avenue South marketing.

NAPLES — Fifth Avenue South, one of the toniest shopping districts in the region, now has an official vehicle befitting its address: Porsche.

The Fifth Avenue South Business Improvement District announced an official sponsorship with Porsche Naples according to a statement. The deal provides the local dealership industry exclusivity as the official vehicle of Fifth Avenue South. Terms of the deal weren’t disclosed.

“We are very excited to collaborate with Porsche, which like Fifth Avenue South, is a world-renowned luxury brand known for its high performance products,” Fifth Avenue South BID Executive Director Bruce Barone Jr. says in the release. “This agreement is the latest step in our campaign to brand Fifth Avenue South as the destination in Southwest Florida for first-class restaurants, unique shops and galleries, and exciting entertainment.”

Porsche Naples will be co-branded in all Fifth Avenue South marketing, advertising and social media, the release states. The Porsche Naples logo also will be prominently displayed in all promotional materials for events presented by the Fifth Avenue South BID, including e-mail invitations, event banners, brochures and flyers.

Porsche Naples will also have the opportunity to have a booth at major events such as Evenings on Fifth, Christmas on Fifth Avenue and City of Naples parades.

 

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