Tourism promoters are jumping into the software applications business for Facebook to attract visitors.
The latest effort: the Lee County Visitor and Convention Bureau recently launched a Facebook application called Share the Sunshine, with the help of its Oregon-based social-media firm Sparkloft Media.
Based on the popular FriendFareFinder application, the application finds the best airfares from the user's 10 closest friends' home airports to Fort Myers. It shares them with friends and includes a daily weather report to remind them of Fort Myers' balmy weather.
Tourism officials hope the app will help users overcome the time-consuming task of finding the best airfares, one of the biggest hurdles for travelers.