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Business Observer Friday, Oct. 11, 2019 1 week ago

Restaurant leader dashes ahead on dinner delivery

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Bloomin’ Brands expands ways to reach customers with delivery options.

Bloomin’ Brands — the Tampa-based company that owns restaurant chains Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill and Fleming's Prime Steakhouse and Wine Bar — recently signed a partnership with DoorDash, a privately owned tech company that offers on-demand, door-to-delivery for some 300,000 restaurants in 4,000 cities across the U.S. and Canada.

According to a press release, DoorDash had already been handling delivery for the Bonefish Grill brand. The new agreement with Bloomin’ will see the San Francisco-based firm add 670 Outback Steakhouse restaurants to its clientele.

“We’re honored to be the first and exclusive delivery provider of Outback, a top-requested restaurant by our customers with nationwide appeal,” states Toby Espinosa, DoorDash’s vice president of business development, in the release. “To us, this partnership proves the value of our marketplace, offering an efficient marketing channel, whether for pickup or delivery, for Bloomin' Brands' favorite menu items.”

The terms of the deal also allow DoorDash to provide delivery service for more than 200 Carrabba’s Italian Grill locations by the end of October, the release states. Bonefish Grill already uses DoorDash for dinner orders and will expand delivery for lunch items as a result of the agreement.

“We’ve done a remarkable job growing our own delivery business, and DoorDash adds another layer of accessibility and convenience,” Bloomin’ Brands CEO David Deno states in the release. “This partnership opens the door to new customers and gives existing customers another option when they choose to dine with us in the comfort of their own home.”

Bloomin’ Brands (NYSE: BLMN) reported revenue of $4.13 billion in 2018, down from $4.22 billion in 2017. 

(This story was updated to reflect the options Bloomin’ Brands has for delivery for customers.)

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