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Naples-based Intech Printing & Direct Mail has seen its business grow 10% annually since the end of the recession, a reflection of improving business conditions.
“Print and direct mail is alive and well,” says David Wacker, founder and chief operating officer of Intech. “Our business has been growing; 2011 was the first mark of when things really started to bounce back.”
Now the printing and direct mail company is scouting for acquisitions up and down the Gulf Coast and plans to recruit another dozen people to add to its 22-person staff.
“We're looking to expand up into Sarasota and probably as far north as Tampa,” says Wacker. “We're currently talking with three different companies right now. We're very excited, but we want to make sure our cultures match. We're pretty far along with two of them.”
Printing industry veterans Rodney Held and Dale Haddad recently joined Intech. Held is CEO and Haddad is CFO. “We are interviewing new sales people as we speak,” says Held. “We have pretty aggressive growth.”
Wacker says print remains a desirable selling tool despite advances in digital marketing. Companies that abandoned print are now returning to that medium because it's effective. “Many customers came back full circle from email and social media only,” Wacker says.
With technology, Wacker says direct-mail marketing can be more targeted on specific neighborhoods and other demographics. “It's not necessarily more paper,” says Held. “It's more of a focused approach.”
The company has diversified its client base after the recession to include health care, nonprofits and senior living. “As tough as a period of time as that was, it enabled us to come out of it stronger than ever,” Wacker says. “We were heavily focused on real estate and development.”
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