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Coffee Talk
Business Observer Friday, Dec. 20, 2019 9 months ago

Shopping at city's new amenity will have local flavor

St. Petersburg has selected the vendors that will be able to sell their wares at the Pier Marketplace.

The vendor list for tenants at the St. Pete Pier Marketplace have accomplished one major goal: delivering some cool to the Pier, scheduled to open in spring 2020. 

Consider Planks, a St. Petersburg-based custom sign company founded four years ago by the husband-and-wife team of Darren and Corrie Crew. It’s a home-based business at the moment, but Darren Crew, born and raised in St. Petersburg, says the firm’s newfound Pier prominence could be a boon for revenues. “The projections for foot traffic look great,” he tells Coffee Talk. “We are looking to grow by up to 50% if it goes the way we hope.”

Planks primarily sells its handmade signs, which cost about $20, at St. Pete’s weekly Saturday Morning Market, as well as annual events like Localtopia and Shopapalooza. The company also has an e-commerce store on Etsy.

Darren Crew initially thought the signs would be primarily of interest to tourists, but local residents and businesses have been buying them up to display their pride in the area. He even included a sign with the application package that was submitted to the city of St. Petersburg earlier this year.

“We checked all the boxes as far as what they are looking for,” he says. “Everything they are looking for, we represent that. It’s a great fit.”

The other Pier Marketplace vendors are LaRose Jewelry, Craft-Tee, The Merchant, One Community, Hey Mon Sauces, Sunshine City Arts, Flamed Copper, Hats at the Pier, Flaming Pearl, Kashien Chanterell, Land of Gala, Goofy Faces, Ancient Herbal Care, The Poppery, McTavish’s Cookie Shack/Highland and Cashew Brittle.

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