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Business Observer Friday, Feb. 26, 2016 2 years ago

Phone manners go a long way

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Here's a survey nugget that should resonate with business owners: Southerners don't take comfort in poor phone-based customer service.

Here's a survey nugget that should resonate with business owners: Southerners don't take comfort in poor phone-based customer service.

More than half of consumers in the South, 57%, are unwilling to tolerate poor call handling standards from businesses, according to a new survey from audio branding firm PH Media Group. That pool of respondents will never buy from a company again if their first phone call is not handled satisfactorily, the survey adds.

The survey, of 2,234 people in the United States, also found that America's older generation is particularly intolerant to bad phone customer service. Nearly two-thirds of the respondents, 63%, say they would not provide repeat business to companies who did not answer their call in an acceptable manner.

Millennials, the hard-to-please youngsters, are a tad more tolerant of poor customer service, the survey reports. A little more than half the respondents ages 18 to 24, 54%, say they would not provide repeat business to companies who did not answer their call in an acceptable manner.

 

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