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Business Observer Friday, Feb. 28, 2020 1 month ago

Online marketing firm unveils rebrand

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Perform[cb] has over 135 employees around the world.

SARASOTA — Online marketing firm Clickbooth.com LLC has rebranded its divisions Clickbooth, Adperio, and Ignite OPM into one new brand, Perform[cb]. 

The rebrand includes a new logo and website, according to a press release. 

The Sarasota-based company's vision is to "empower brands to acquire new customers through incremental digital channels on a pay-for-results model," the statement says. Perform[cb] will continue to develop its proprietary platform and build its partner marketplace. 

Customers will be able to access all of the performance marketing solutions and support they need from one team.

“Perform[cb] is a powerhouse in performance marketing," says Perform[cb] CEO Erin Cigich in the statement. "As innovators in the space, we saw the need to align our teams and services to address the needs of modern marketers.”

Perform[cb] has over 135 employees worldwide, founded in 2002. It has been a brand of private equity firm Centre Lane Partners since 2016. 

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