Laura Keller will be senior vice president of marketing and sales for Babcock Ranch.
BABCOCK RANCH — Kitson & Partners named Laura Keller as senior vice president of marketing and sales for Babcock Ranch, the master-planned community and solar-powered town that straddles the border of Charlotte and Lee counties.
Keller will be responsible for developing and implementing the strategic marketing plan for Babcock Ranch, promoting sales for the town's homebuilders and managing parcel sales for future neighborhoods, according to a press release.
She has 25 years of experience in marketing, public relations and publishing, including executive positions with homebuilding and development companies.
Half of Babcock Ranch's 18,000-acre footprint will be greenways, parks and lakes, a statement says. The community has seven homebuilders. Homes are priced from the $190,000s.