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Business Observer Monday, Jun. 26, 2017 1 year ago

Marketing firm names new president

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Revenue at Kobie Marketing is up 161% over the past three years.

ST. PETERSBURG — Kobie Marketing named Ingrid Lindberg to the newly appointed role of president.

Lindberg brings more than two decades of experience in marketing, customer experience strategy, program design and execution to her new role at Kobie, according to a press release. She was previously the chief customer experience officer at health care giant Cigna, where she “helped pioneer customer experience as a distinct business practice,” the release adds.

“Ingrid's career is marked by disruptive innovation,” Kobie Marketing CEO Bram Hechtkopf says in the release. “Her position as an agent for change aligns with Kobie's mission to deepen emotional and behavioral relationships in a measurable way. Ingrid's customer experience expertise will help us deliver the most impactful, integrated and differentiated loyalty solutions for our clients and their customers.”

Kobie, with a niche in loyalty marketing, has increased its focus on customer experience strategy over the past year, say company officials.

“I am excited to join a company like Kobie that is so committed to its customers and to its team members,” Lindberg says in the statement. “My passion is helping companies turn theory into practice while building out actionable customer experience and employee engagement strategies that have real impact.”


Kobie Marketing, with more than 450 employees, had $45 million in revenue in 2015, up 80% from $25 million in 2014. Revenue is up 161% over the past three years.

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