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Business Observer Wednesday, Jan. 25, 2017 5 years ago

Linen rentals firm goes big on national expansion

Sarasota-based Linens by the Sea is starting expansion with Jacksonville.

SARASOTA — Linens by the Sea, which provides linen rentals for events, is planning to expand to the Jacksonville area in advance of a push nationwide.

The Sarasota-based company attributes the expansion to increased consumer demand driven by a “strategic” rebranding with an “updated logo and tagline, highly functioning and responsive website, social media campaigns, a variety of printed marketing materials and local community outreach,” according to a statement.

Tim Boyle, Linens by the Sea's CEO, says the expansion is a “natural next step,” according to the release. Boyle has “tripled the growth” of the company since acquiring it in 2011, the company adds in the statement.

“We immediately invested in increasing the quality of the product, in advanced machinery and in training of the team,” Boyle says of the steps he took following the purchase. “I never lose focus of the three key elements: quality, service and selection.”

Linens by the Sea, a subsidiary of U.S. Tent Rental Inc., offers more than 125,000 linen products in more than 500 different styles.

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