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Business Observer Wednesday, Feb. 6, 2019 5 months ago

Former Mastercard exec joins area marketing firm

Marti Beller has been named president of Kobie Marketing.

ST. PETERSBURG — Marti Beller is the new president of St. Petersburg-based loyalty marketing firm Kobie Marketing.

According to a press release, Beller brings to the role more than 20 years of experience in loyalty marketing and customer engagement. Prior to joining Kobie, she served as vice president of global loyalty products and platforms at Mastercard.

“Marti's extensive leadership, loyalty and technology experience ... will help us expand the breadth of our offerings as we continue to scale our operations to meet market demand," Kobie CEO Bram Hechtkopf states in the release. “We couldn't be happier with Marti joining Kobie to help us and our clients achieve continued success."  

Beller joins Kobie at a time of rapid growth. In 2018, the firm expanded into the Dallas–Fort Worth area, hiring 60 people, and it has been named to the Inc. 5000 list of the nation’s fastest-growing companies for eight consecutive years.

"Kobie goes beyond offering what you would expect from a traditional loyalty provider," Beller states in the release. "Our products and services address the entire consumer experience, and this is evident through the breadth of our toolset and the number of verticals that we serve, including retail, financial institutions, travel and telecom. It's this forward-thinking approach focused on the broader customer experience that excites me the most about joining Kobie."

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