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Business Observer Wednesday, Oct. 27, 2021 1 month ago

Music star turned entrepreneur brings boutique clothing store to area

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Kittenish, developed by Jessie James Decker, is set to open in South Tampa’s Hyde Park Village retail district.

TAMPA — Kittenish, a boutique clothing store for women developed by Jessie James Decker, is coming to Hyde Park Village in South Tampa.

Courtesy. Jessie James Decker at the new location of her Kittenish clothing store in South Tampa's Hyde Park Village.

Decker, a county music singer-songwriter, TV personality and entrepreneur, opened the first Kittenish in 2019 in Nashville. She then expanded the concept to Dallas before targeting Tampa for the nascent chain’s third location. It will be located at 800 South Village Circle, next to Pottery Barn.

“It takes a very special place to win over my heart and Tampa has done just that!” Decker states in a press release. “It’s such a lively city, filled with a fun flirty energy making it a perfect third home for Kittenish. The very first time I visited Hyde Park Village I just knew this is where we belong.”

Kittenish, the release states, is known for its Instagram-worthy design and easy-to-wear styles, featuring women’s clothing, accessories swimwear and more.

“We are excited to bring another new-to-market retailer to our unique tenant mix at Hyde Park Village,” Hyde Park Village General Manager Nicole Dee states in the release. “Our community is craving more women’s retail, and Kittenish is the perfect fit.”  

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