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Business Observer Friday, Jan. 30, 2015 3 years ago

HSN's tech guru makes national list

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Karen Etzkorn, chief information officer at St. Petersburg-based multichannel retailer HSN, has been named one of the Top 10 Women in Tech by Chain Store Age magazine.

Karen Etzkorn, chief information officer at St. Petersburg-based multichannel retailer HSN, has been named one of the Top 10 Women in Tech by Chain Store Age magazine.

Etzkorn, named CIO and an executive vice president at the firm in January 2013, is part of a list of retail industry rockstars, including Wal-Mart Executive Vice President and top technology officer Karenann Terrell; Barbara Sanders, chief architect of IT at The Home Depot; Sephora Chief Marketing Officer and Chief Digital Officer Julie Bornstein; and Kohl's Department Stores Chief Digital Officer Krista Berry.
Executives from Nordstrom, Sears and Walgreens also made the list.

Etzkorn previously held senior technology positions at The Home Depot, Williams-Sonoma, Gap and The Limited. At HSN she oversees IT for the firm's two operating segments, HSN and Cornerstone. She also runs the firm's Boundaryless Retail initiative, according to Chain Store Age, which is a focus on the four screens HSN uses to engage consumers: TVs, tablets, PCs and smartphones. Etzkorn, the article states, has “played a pivotal role in the ongoing strategic transformation of HSNi's core processes and technologies.”

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