Collier hotels see revenues rise nearly 11% in August.
NAPLES — Hotels in Collier County reported revenues per available room rose nearly 11% to $56.60 in August compared with the same month one year ago.
Revenue per available room is a function of average daily room rate and occupancy and is an important financial gauge in the hotel business. In August, the average daily rate rose 8.1% to $110.70 and the average occupancy rose 2.2% to 51.1% compared with August 2011, according to Research Data Services of Tampa analysis for the Naples, Marco Island, Everglades Convention and Visitors Bureau.
Meanwhile, the outlook remains positive. Seven out of 10 property managers at Collier hotels reported that their three-month outlook for reservations was the same or better than this time last year.
In August compared with August 2011, Collier County saw a significant increase in visitors from Canada (up 16.9%) and the Midwest (up 9.9%). By contrast, visitors from the Southeast fell 7.9%.