Loading
ST. PETERSBURG — After nine years with Honda, the Grand Prix of St. Petersburg has a new title sponsor. Green Savoree St. Petersburg LLC, the promoter of the downtown waterfront race event, announced a multiyear sponsorship agreement with Firestone for the opening race of the 2014 IndyCar Series season.
Green Savoree St. Petersburg reached the deal with the owner of Firestone, Nashville, Tenn.-based Bridgestone Americas Tire Operations, for a title sponsorship starting with the race on March 28-30, 2014.
“Firestone has been a first-rate sponsor of our event for the past nine years, and we can only express gratitude for having a partner who understands the value of our event,” Tim Ramsberger, president of the newly christened Firestone Grand Prix of St. Petersburg, says in a press release. “It speaks volumes about Firestone and what we have built with all of our partners in our wonderful community.”
Lisa Boggs, director of Bridgestone Americas Motorsports, says that the title sponsorship deal made sense because of how important motorsports are to the marketing efforts of the Firestone brand.
Firestone has been the official tire of the IndyCar Series since 2002 and is the only tire to compete in every event since the league's formation in 1996. In addition to the Firestone Grand Prix of St. Petersburg, which will celebrate its 10-year anniversary in March, Firestone also serves as the title sponsor for the Firestone 600 at Texas Motor Speedway.
General public tickets for the 2014 Firestone Grand Prix of St. Petersburg will go on sale Dec. 1. Tickets will be available online at gpstpete.com.
Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning business news.
Join thousands of executives who rely on us for insights spanning Tampa Bay to Naples.
