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Business Observer Friday, Oct. 14, 2016 2 years ago

Fast-growing firm finds ideal exec

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Christopher Barrett, now with Ideal Image, was most recently COO of Flywheel Sports.

Tampa-based Ideal Image named Christopher Barrett chief operating officer.

Barrett joins the cosmetic and aesthetic treatment company from L Catterton, the world's largest consumer-oriented private equity firm, where he has worked for the past four years.

L Catterton is a Greenwich, Conn.-based company that has invested more than $13 billion in consumer enterprises such as Pure Barre, Peleton, Worth and restaurants Beanitos and Anthony's Coal Fired Pizza since its founding in 1989. Previous L Catterton investments also included Restoration Hardware, Outback Steakhouse, Build-A-Bear Workshop and P.F. Chang's China Bistro.

The company invested in Ideal Image in December 2015.

Most recently, Barrett was COO of Flywheel Sports, a L Catteron-financed company. He also has worked in that capacity at NJOY, and was a senior vice president at Ferrara Candy Co. Before joining L Catterton, an offshoot of Carnegie Melon, Barrett worked with management consultant McKinsey & Co. He also holds degrees from M.I.T. Sloan, Cornell University and Colgate University.

“It is truly exciting to join a team that is so passionately focused on helping people feel good and look their personal best,” says Barrett.

Ideal Image currently has over 130 treatment centers in North America, with plans to add additional centers and services in the near future.

Presently, Ideal Image focuses on hair removal, wrinkle reduction and body sculpting, and all of its services are performed by registered nurses or “other medically trained professionals,” according to the company.

“I am thrilled that Chris is joining our team,” says Ideal Image President and CEO Deborah Ellinger in the statement. “The addition of a COO enables us to wrap the entire customer-facing experience under one executive, to ensure that we provide a distinctive and seamless customer experience to our guests.”

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