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Managing a roll of 25 to 30 clients takes a lot of organization, says Elizabeth Lombardo.
The Wilson Creative Group account manager is responsible for client management, influencing creative work and adhering to marketing budgets at the Naples-based advertising agency.
She started in the role in 2015 and says the average workday involves “lots of meetings and lots of emails.”
Lombardo says she uses several methods to keep work for each client organized, including taking detailed meeting notes. “You always refer to them,” she says. When she returns to the office after a meeting, she facilitates the immediate needs of that client.
She touches base with each of the agency’s clients daily or every other day. That helps keep them on schedule.
To keep track of projects, Lombardo and other staff use production schedules and creative briefs. The briefs are frequently reviewed as a team, she says, “just to ensure the accuracy of what the client wants and that we’re all working together.”
The advertising world isn’t a solitary business, and that fact comes into play every day. “Working so closely with a group of great people, you have to be patient,” she says. “You work with each other and collaborate with your team to come up with your best results.”
Lombardo says listening is a key trait in her line of work, too. “This is a creative atmosphere, and you have to listen to everyone’s ideas. No idea is a bad idea.”
The variety that comes with Lombardo’s job can make it demanding, but it’s also what she appreciates about it. “In advertising, you kind of learn every day,” she says. “That’s what I love. It’s something different. You’re always being faced with new challenges, and I really like that aspect of it.”
— Grier Ferguson
Name: Elizabeth Lombardo
Age: 31
City of residence: Naples
Employer: Wilson Creative Group
Title: Account Manager
Birthplace: Sarasota
Years on the Gulf Coast: 31
Marital status/children: Single/one child, boy, 5 years old
Alma mater/degree: Florida Gulf Coast University, Communications
Messy desk or clean workspace: Clean, very clean.
Eat lunch out or at your desk: Eat lunch out
Best business lesson ever learned: Be confident enough to admit and accept my flaws and to take calculated risks
Weirdest job you’ve ever had: None really. Most out of character was a tanning salon while in college.
A website that makes your job easier: Google
App you use the most: Probably the calculator
One thing you do everyday: Talk to my parents
Community group you’re most involved with: CBIA – Sand Dollar
Favorite off-hours activity: Binge-watching Shark Tank
Two people, dead or alive, you’d like to have dinner with: Elon Musk and Steve Jobs
What you would be doing if you could pick another career: Anything to do with cars!
Top item on your bucket list: That’s a tough one; either visit the Pyramids in Giza or Sleep under the Northern Lights in Iceland
Your happy place is: Being around people I love!
Your biggest fear: Being mediocre; falling short of my goals
Skill you’d like to learn: Graphic design or code
Describe yourself in three words: Confident, self-starter and open-minded
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