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Growing up, Elise Ramer was always the class gossip.
“I had the hardest time keeping a secret. That’s still true to this day,” she admits.
That’s why she’s so thankful that she’s found a career where that’s exactly what she gets to do: “Tell people the thing I’m dying to tell them.”
Ramer decided to go into agency life at 25, after being burnt out from special events planning.
When she moved to Sarasota, she didn’t know where she would work. When she found out Coldwell Banker was hiring for its public relations team, she jumped on the opportunity. Her four-person team covers more than 11,000 real estate agents in the Southeast. Ramer handles public relations for the top 1% of real estate agents in a triangle going from Maryland to Texas to Florida.
Last year Ramer was awarded the Golden Image Award from the Florida Public Relations Association for the best press release in the state — a release sharing news of a $139 million listing. “It was worth every sweat, tear and nail biting throughout the process,” she says.
Prior to becoming a mom, Ramer says she was involved in everything; she was president of the Young Professionals Group and Florida Public Relations Association chapter. Now, she finds that her best networking is done with other moms and parents, many of whom are also young professionals.
In her spare time, Ramer and her husband are starting a bar mitzvahs and bat mitzvahs videography business in the Sarasota area, an underserved market , she says.
One of the accomplishments she’s most proud of is working toward an accreditation in public relations. “There’s nothing like those three letters after your name” to show you know what you’re talking about.
— Traci McMillan Beach
Name: Elise Ramer
Age: 35
City of residence: Sarasota
Twitter handle: @eliselipoff
Employer: Coldwell Banker/NRT LLC
Title: Senior Public Relations Specialist
Birthplace: Marlton, NJ
Years on the Gulf Coast: 9
Marital status/children: Married /daughter, Arielle will be 2 in October
Alma mater: Florida State University (B.A) Webster University (MBA)
Best place to network: Before kids: YPG events/ After kids: Playgrounds/PTA Meetings
Coolest business experience: Managing an international and national PR campaign for the most expensive home in America (at the time), priced at $139 million
Messy desk or clean workspace: Messy desk and queen of spilling coffee on keyboards
Best business lesson ever learned: Always be prepared for anything
A website that makes your job easier: Cision
Community group you’re most involved with: Florida Public Relations Association, Central West Coast Chapter
Favorite off-hours activity: Binge watching the must-see shows on Netflix or Amazon Prime
Two people, dead or alive, you’d like to have dinner with: Howard Stern & Ina Garten
What you would be doing if you could pick another career: Artist Relations or Music Festival Management
Top item on your bucket list: See the Northern Lights
Skill you’d like to learn: Play guitar
Who would play you in a movie about your life: Christina Ricci
If I had a magic wand I’d: Cure Cancer
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