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40 Under 40 - Class of 2016
Business Observer Friday, Oct. 14, 2016 3 years ago

Elise Ramer, 35

Senior public relations specialist, Coldwell Banker/NRT LLC

Growing up, Elise Ramer was always the class gossip.

“I had the hardest time keeping a secret. That’s still true to this day,” she admits.

That’s why she’s so thankful that she’s found a career where that’s exactly what she gets to do: “Tell people the thing I’m dying to tell them.”

Ramer decided to go into agency life at 25, after being burnt out from special events planning.

When she moved to Sarasota, she didn’t know where she would work. When she found out Coldwell Banker was hiring for its public relations team, she jumped on the opportunity. Her four-person team covers more than 11,000 real estate agents in the Southeast. Ramer handles public relations for the top 1% of real estate agents in a triangle going from Maryland to Texas to Florida.

Last year Ramer was awarded the Golden Image Award from the Florida Public Relations Association for the best press release in the state — a release sharing news of a $139 million listing. “It was worth every sweat, tear and nail biting throughout the process,” she says.

Prior to becoming a mom, Ramer says she was involved in everything; she was president of the Young Professionals Group and Florida Public Relations Association chapter. Now, she finds that her best networking is done with other moms and parents, many of whom are also young professionals.

In her spare time, Ramer and her husband are starting a bar mitzvahs and bat mitzvahs videography business in the Sarasota area, an underserved market , she says.

One of the accomplishments she’s most proud of is working toward an accreditation in public relations. “There’s nothing like those three letters after your name” to show you know what you’re talking about.

— Traci McMillan Beach


Name: Elise Ramer        

Age: 35

City of residence: Sarasota

Twitter handle: @eliselipoff

Employer: Coldwell Banker/NRT LLC

Title: Senior Public Relations Specialist

Birthplace: Marlton, NJ

Years on the Gulf Coast: 9

Marital status/children: Married /daughter, Arielle will be 2 in October

Alma mater: Florida State University (B.A) Webster University (MBA)

Best place to network: Before kids: YPG events/ After kids: Playgrounds/PTA Meetings 

Coolest business experience: Managing an international and national PR campaign for the most expensive home in America (at the time), priced at $139 million

Messy desk or clean workspace: Messy desk and queen of spilling coffee on keyboards

Best business lesson ever learned: Always be prepared for anything

A website that makes your job easier: Cision

Community group you’re most involved with: Florida Public Relations Association, Central West Coast Chapter

Favorite off-hours activity: Binge watching the must-see shows on Netflix or Amazon Prime

Two people, dead or alive, you’d like to have dinner with: Howard Stern & Ina Garten

What you would be doing if you could pick another career: Artist Relations or Music Festival Management

Top item on your bucket list: See the Northern Lights

Skill you’d like to learn: Play guitar

Who would play you in a movie about your life: Christina Ricci

If I had a magic wand I’d: Cure Cancer

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