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Coffee Talk
Business Observer Friday, Dec. 6, 2019 9 months ago

Company recognized as Facebook Marketing Partner

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Sarasota-based Dealers United is also a Facebook Marketplace Inventory Partner.

It’s official. Facebook “likes” Dealers United.

The Sarasota-based company, which provides Facebook and Instagram advertising solutions for clients in the automotive industry, was recently named an official Facebook Marketing Partner — no easy feat. The firm now boasts a coveted Facebook Marketing Partner badge.

Dealers United CEO Pete Petersen tells Coffee Talk there’s a stringent set of requirements to make the cut. Companies first have to be evaluated and meet criteria related to advertising spends, the number of active pages and more. “It’s hard to become a partner with them,” he says. “This really validates us with a badge.”

The Marketing Partner badge is not the first time Dealers United has been recognized by Facebook. It’s also been selected as a Facebook Marketplace Inventory Partner and has had four dealership success stories published on Facebook Business. 

As a Marketing Partner, Dealers United is listed in Facebook’s partner directory and can reap additional benefits from the social network. “What it really starts unlocking is a ton of new resources,” Petersen says. That includes alpha and beta tests with Facebook, advertising credits to run experiments and priority placement in support queues. “Customer issues will be resolved a lot faster. We have direct access to bump their case up.”

Being an official Marketing Partner, Petersen adds, also helps to further differentiate Dealers United. “It really elevates our logo and what we’re doing in a lot of ways with the best and brightest tech companies in the world that are also seen as Marketing Partners.” He says there are only a handful of firms in the automotive sector with the accreditation. “It’s definitely helping our sales conversations."

Being named a marketing partner is meaningful to the Dealers United staff as well. “The team continues to live every day to be better and better on this platform,” Petersen says. “Not only are we getting customers noticing we’re at a different level, it’s improving employee morale.”

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