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Business Observer Friday, Mar. 25, 2016 6 years ago

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Nonprofit names full-time CEO; Chain partners with analytics company; Swimming organization lands leader; Wealth firm opens new office; Pest control giant expands
by: Steven Benna Staff Writer

TAMPA BAY
Nonprofit names full-time CEO

Gulf Coast Jewish Family & Community Services announced Sandra Braham as its president and CEO, effective March 21.

Braham has more than 20 years of leadership experience with nonprofits, most recently serving as CEO of the Young Women's Christian Association, according to a statement. In that role, she led 450 employees and managed an annual budget of more than $30 million.

In her new role as CEO of the GCJFCS, Braham will be responsible for overseeing more than 500 staff members and working with 67 different programs across 37 Florida counties.

Braham replaces interim president and CEO Eric Feder, who held the position since January 2015. Feder took over as interim CEO following the death of the organization's previous CEO, Rochelle Tatrai-Ray, in 2014.

“We took our time, conducted a thorough process and vetted several qualified candidates GCJFCS board chairman Jay Miller says in a statement. “Dr. Braham was chosen unanimously by our internal audiences who are impressed with her proven leadership, her desire to contribute to a healthy internal culture and her willingness to advocate on behalf of the communities we serve.”

Chain partners with analytics company
Tampa-based drive-thru restaurant chain Checkers partnered with customer analytics firm Buxton to identify nationwide growth opportunities, a statement says.

As a client of Buxton, Checkers & Rally's will receive a customized real estate model delivered through Buxton's Web-based platform. With the platform, the restaurant chain will analyze potential sites, run traffic reports and create market expansion scenarios.

Checkers & Rally's currently has more than 800 restaurants nationwide. “Checkers & Rally's achieved our best growth in more than 15 years since Checkers and Rally's merged in 1999, and we're prepared to continue our aggressive growth,” says Jennifer Durham, the chain's chief development officer. “We look forward to integrating the insights from Buxton's analytics into our development strategy.”

SARASOTA-MANATEE
Swimming organization lands leader
Dawson Hughes has been named CEO of U.S. Masters Swimming, a nonprofit that promotes health, wellness, fitness and competition for adults through swimming.

Hughes joined the Sarasota-based organization from the Orange Bowl Committee, where he was vice president of business development for six years, according to a statement. He started his sports career as an employee of Major League Baseball, directing ticketing efforts for the San Diego Padres and Kansas City Royals.

Hughes' tenure begins March 28. He takes over for Bill Brenner, who has been interim CEO since December. Brenner replaced Rob Butcher, who led a 60% surge in membership at the organization in the last decade, taking it from 40,000 to 64,000 people.

CHARLOTTE-LEE-COLLIER
Wealth firm opens new office
Siena Wealth Advisory Group announced a new office in Naples, which marks its first expansion outside Long Island, N.Y.

The office, according to a statement, is at 780 Fifth Ave. S. It is Siena's first Florida office and second nationwide, joining the group's branch in Melville, N.Y.

Siena Wealth Advisory Group is a private practice of Ameriprise Financial Services Inc.

Pest control giant expands
Massey Services, an Orlando-based pest prevention company, has opened a second service center in Port Charlotte, a statement says.

Massey's first Port Charlotte office opened in November 2011 and offers pest, termite and landscape services to more than 6,000 customers in the area. The new service center, at 17303 Abbott Ave., will offer GreenUP landscape and irrigation services to the greater Port Charlotte market.

Massey also announced the opening of service centers in Panama City and north Atlanta.

Massey Services is the fifth-largest pest prevention company in the country and the largest privately owned one. The company serves more than 488,000 customers throughout Florida, Georgia, Louisiana, Texas, South Carolina and Oklahoma.

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