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Business Observer Tuesday, Mar. 3, 2020 1 year ago

Community posts 30% gain in annual homes sales

Naples Reserve has logged 659 home sales since its 2015 opening.

NAPLES — Naples Reserve, a 688-acre community of Southern Coastal-inspired attached villa, single-family and custom estate homes in south Naples, posted a 31.3% increase in homes sales in 2019 over 2018.

Overall, the community had 226 home sales last year, according to a statement, up from 172 sales in 2018. Planned for a total of 1,088 homes, Naples Reserve has logged 659 home sales since its 2015 opening and has reached 60% sold, the release adds. The community’s Phase I has exceeded the 75% sold mark, while Phase II is 45% sold.

“We’ve been thrilled to welcome so many new residents in 2019,” says Heather Thompson, Naples Reserve’s marketing manager, in the statement. “Our strong 2019 sales numbers show that buyers continue to fall in love with the unique, lakefront lifestyle that Naples Reserve offers. And we expect to see continued strong interest in our casually awesome approach to waterfront living.”

New amenities will also debut in 2020 at Naples Reserve. Paws Awhile, the community’s second dog park, will open later in 2020 along with the Kid’s Cove playground area, the release states. They will join the new community garden at Naples Reserve, where residents are already growing herbs, vegetables and flowers. Still to come in 2020: a garden of fruit trees and a butterfly garden.

Naples Reserve, with lakefront, resort-inspired amenities that include the $7-million Island Club social center, is a project from iStar Land & Development. Homes in the community, off U.S. 41, two miles southeast of the Collier Boulevard/CR 951 intersection, are priced from the low $300,000s to more than $1 million.

iStar has financed and invested in over $10 billion of residential projects since 1993. Its portfolio has included interests in over 18,000 condominium units in the nation’s top markets, and 65,000 acres in master-planned communities with the potential for an estimated 50,000 single-family and multifamily units.


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