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Business Observer Tuesday, Mar. 27, 2018 2 years ago

Charter boat company expands, lured by $6.5M project

Pure Florida was founded in 2009.
by: Mark Gordon Managing Editor

NAPLES — Pure Florida, a fishing boat operator that also handles tours and other water activities for tourists, has expanded, to a location on the newly renovated Naples City Docks.

The company recently moved its M/V KUDU II, a fishing and sightseeing cruise vessel, to the docks, according to a statement. The boat, with daily departures, offers deep sea, coastal calm bay fishing and sightseeing cruises. The boat can also be chartered privately for unique adventures on the water in Naples, the release adds.

The Naples City Docks recently completed $6.5 million in upgrades.

“Partnering with the Naples City Docks is an exciting opportunity to expand where our guests can enjoy a Pure Florida experience,” Capt. Harry Julian, Pure Florida’s CEO, says in a release. “The renovated docks, new restrooms and ship store make accommodating guests easy and comfortable.”

Pure Florida, with around 35 employees, had $4.3 million in revenues in 2016. It was founded in 2009. 


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