Area beer sales leader laments 'drinks with umbrellas'
The national beer industry has had a sour time of late, as people’s alcoholic beverage habits shift to other, fancier, more flavorful drinks, according to an Aug. 1 page one Wall Street Journal story.
Alcohol beverage drinkers picked beer 49.7% of the time in 2017, down from 60.8% in the mid-90s, according to Beer Institute data, reports the Journal. Budweiser parent Anheuser-Busch InBev reports that in 2016, 43% of alcohol consumed by young drinkers was beer, a drop from 65% in 2015.
But, according to the Journal story, says Saputo, when it came to their own drinks, some of them ordered wine — and “even a liquor drink with a freaking umbrella in it,” he recalls. “These kids, they don’t even drink our product.”