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According to Tampa accountant and entrepreneur Michelle Delker, the term “chief financial officer” is one of the most confusing aspects of her newly launched business, The William Stanley CFO Group.
Considering the name of the company, that’s a bad thing, right? Not necessarily, she says — it’s more of an opportunity to educate clients as to what a CFO does and why they might not need one in-house and instead could benefit from a fractional CFO service, which is exactly what Delker’s firm offers.
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