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High-tech insurance firm enters Florida with aggressive growth plans

FloodFlash says technology and policy structure vastly improves how fast claims are paid, allowing for quicker returns to business.


  • By Louis Llovio
  • | 5:00 a.m. February 24, 2023
  • | 0 Free Articles Remaining!
Mark Hara CEO of North America for British flood insurer FloodFlash.
Mark Hara CEO of North America for British flood insurer FloodFlash.
Photo by Steffania Pifferi
  • Commercial Real Estate
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As Hurricane Ian blew through Southwest Florida late last year, there were the fears that always accompany a massive storm. Wind. Rain. Flooding.

But in the case of Ian, and what may be the future as we face the realities of climate change, it was the third of these that seemed to cause the greatest damage.

 


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Louis Llovio

Louis Llovio is the deputy managing editor at the Business Observer. Before going to work at the Observer, the longtime business writer worked at the Richmond Times-Dispatch, Maryland Daily Record and for the Baltimore Sun Media Group. He lives in Tampa.

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