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80-year-old entrepreneur still going strong, now with new laser cleaning firm

After some five decades in business, Russell Ireland says the cliche rings true. "We have always looked at crises or problems as opportunities," he says.


Russell Ireland (center) has big hopes for Advanced Laser Restoration, which he's running with his son, Russell Ireland III, and Moises Dias.
Russell Ireland (center) has big hopes for Advanced Laser Restoration, which he's running with his son, Russell Ireland III, and Moises Dias.
Photo by Mark Wemple
  • Manatee-Sarasota
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After a long career in the garden and landscaping business, Russell Ireland is giving laser restoration a go

When a friend and business associate first told Russell Ireland about a franchising opportunity in the laser restoration industry, he wasn’t convinced it was the right move. But after some research and first-hand experience witnessing the cleaning capabilities of laser technology, Ireland saw the potential.

“I thought this was cutting-edge,” he said. “So we went ahead and pulled the trigger.”

 


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author

Beth Luberecki

Nokomis-based freelance writer Beth Luberecki, a Business Observer contributor, writes about business, travel and lifestyle topics for a variety of Florida and national publications. Her work has appeared in publications and on websites including Washington Post’s Express, USA Today, Florida Trend, FamilyVacationist.com and SmarterTravel.com. Learn more about her at BethLuberecki.com.

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