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Naples startup helps homebuyers avoid real estate commissions

Listella, an online home listing service, looks to shake up traditional real estate sales by injecting technology and simplifying the process.

By Louis Llovio
| 5:00 a.m. August 24, 2023
| 0 Free Articles Remaining!

Listella, an online home listing service founded by Jakub Adamowicz, won the 2023 SWFL Inc. Innovation Award earlier this year.

Charlotte–Lee–Collier

As technology continues to play an ever-bigger part of the real estate industry, a Naples startup looks to revolutionize how people sell their homes.

It’s biggest selling point: eliminating the commissions of real estate agents and making it so you can just hit a button to buy a home.

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Louis Llovio

Louis Llovio is the deputy managing editor at the Business Observer. Before going to work at the Observer, the longtime business writer worked at the Richmond Times-Dispatch, Maryland Daily Record and for the Baltimore Sun Media Group. He lives in Tampa.