Loading
The COVID-19 pandemic kneecapped many businesses in certain industries — think restaurants and hospitality — while unexpectedly boosting others. Among the latter are companies that make musical instruments and accessories, which became hot commodities for people stuck at home with time to take up new hobbies. Legendary guitar maker Fender Musical Instruments Corp., for example, saw its sales rise from $600 million in 2019 to more than $700 million in 2020, according to CNBC, and it anticipates a record-breaking year for sales in 2021.
‘I wasn’t sure if I was outward-facing enough, if I had the chops [to lead]. So I started writing down all the things I thought I should do to fix this or answer that. I used that as a guide and referred back to it.’ Crystal Morris, CEO of Gator Co.
Subscribe today. Cancel anytime.
Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning business news.
Join thousands of executives who rely on us for insights spanning Tampa Bay to Naples.
