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Sept. 7, Labor Day, was not only a holiday for Krystin Olinski, but it was also the 10-year anniversary of the date she joined PRESS PR + Marketing. A decade with the same firm is not unheard of in the fast-paced world of public relations, marketing and advertising, but it takes a certain personality to keep from seeking what might seem to be greener grass on the other side of the fence.
“I’m a loyalist,” Olinski says, “one of the few in the marketing department who sticks around.”
Olinski says there are good reasons for why she hasn’t pursued other opportunities or even left to start her own firm, using the term “intrapreneur” to describe her approach to her role at PRESS. The company, with Olinski's decade-long colleague Holly Clifford Corral, the firm president, leading the way, handles a wide variety of clients, from entertainment to development.
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