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EXECUTIVE: Lewis Hall is an attorney and commercial litigator with Sarasota law firm Williams Parker Harrison Dietz & Getzen.
DIVERSION: Hall and his wife, Kay, started Aloe Organics in honor of their daughter Allison “Aloe” Hall Nelson, who died of breast cancer in 2012 at age 30. Before she died, her doctors advised her to eat organic produce to improve her health. Nelson decided a farm would be a good way for her to make a mark on the world. One of the goals of Aloe Organics is to help people eat better and understand how food can make a difference in personal health.
LAY OF THE LAND: Aloe Organics is on 20 acres of a cattle ranch in Arcadia that's been in Lewis Hall's family since the 1930s. Kay Hall says Nelson went to her grandfather and asked if part of ranch could be used for the farm.
AN EDUCATION: Lewis and Kay Hall weren't farming experts when they started Aloe Organics. “We had gardens from time to time, but we didn't know about farming and organics,” Lewis Hall says. They've since learned a lot through experience. Kay Hall is at the farm most days, and Lewis Hall comes out on weekends, examining crops and talking to the farm manager. “Every year, every month, every week, we learn more,” says Kay Hall. “We both discovered we have a great passion for it.”
CREAM OF THE CROP: The Halls harvest 60 different crops at Aloe Organics. Crops grown at the certified organic farm include strawberries, lettuce, collard greens, broccoli, eggplant, beets, green beans, carrots and zinnias.
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