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Coconut Point is bringing in several new tenants this year, including reopening a Barnes & Noble store.
The Estero mall says two new stores have already opened this year three more are opening their doors soon.
Among the new stores is the Barnes & Noble.
The bookseller closed its previous, larger format, location about a year and opened earlier this year between DSW and Ulta.
Barnes & Nobles' new location is one of its smaller format stores. The chain has been opening these, which include new design elements, often replacing larger stores in the process.
This new allows the chain to streamline operations while giving local stores more say in how books are displayed and sold. It also bucks the conventional wisdom that brick-and-mortar book retailers are a thing of the past.
In fact, the company says it opened more new stores last year than it had in between 2009 to 2019. It expects to open 50 more this year.
Along the Gulf Coast, the chain, which is owned by the British bookseller Waterstones, opened new stores in Tampa, Brandon and Naples last year.
Along with Barnes & Noble, women’s fashion retailer Evereve has opened in the center. The chain, which says it sells “stylish pieces that transition seamlessly from work to weekend,” has three stores in Florida and a fourth set to open soon in Jacksonville. One of the other Florida locations is at the Waterside Shops in Naples.
The other three stores coming are:
Coconut Point is an open air mall just off Interstate 75 with about 110 shops and restaurants, including Target, Apple Store and Ruth’s Chris Steak House.
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