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Marriott picks Fort Myers to debut low-cost extended-stay brand

The $23 billion global hospitality brand zeroes in on Southwest Florida for growth, demographics and more.


  • By Mark Gordon
  • | 12:30 p.m. January 18, 2024
  • | 0 Free Articles Remaining!
The prototype StudioRes property will have 124 rooms.
The prototype StudioRes property will have 124 rooms.
Courtesy image
  • Charlotte–Lee–Collier
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At least six top executives with Marriott International, including the CFO, Chief Customer Officer and President and CEO Tony Capuano, gathered on a field under a tent in Fort Myers Wednesday afternoon — many of them straight off a flight from Seattle. 

The executives were there for a rare celebration: The hotel giant, with 1.4 million rooms in 8,700 properties across 139 countries, chose Fort Myers to debut its new affordable midscale extended-stay brand, StudioRes. The celebration was a groundbreaking that, in addition to dozen or so Marriott officials at various levels, included the hotel developer/builder, other partners and Lee County Visitor & Convention Bureau Executive Director Tamara Pigott. 

 


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Mark Gordon

Mark Gordon is the managing editor of the Business Observer. He has worked for the Business Observer since 2005. He previously worked for newspapers and magazines in upstate New York, suburban Philadelphia and Jacksonville.

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