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Tourism soars in Tampa Bay area


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  • | 3:00 p.m. October 31, 2023
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Taylor Swift performed three shows at Tampa's Raymond James Stadium in April.
Taylor Swift performed three shows at Tampa's Raymond James Stadium in April.
Image via Paolo Villanueva
  • Tampa Bay-Lakeland
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Tampa and Hillsborough County's tourism numbers led to the best fiscal year ever, with almost $1.1 billion in taxable hotel revenue, according to a news release from Visit Tampa Bay.

And that wasn't the only record.

In 2023, Visit Tampa Bay, the city and county's visitors and conventions organization, booked more than 630,000 rooms for future years, according to Santiago C. Corrada, president and CEO of Visit Tampa Bay.

 


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