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When Sofia Gonzalez was a student at Immokalee Tech Center, she already had her eye on the future. “While everyone else was building out their portfolios to work for someone else, I decided to start my own company,” she says.
She began developing a roster of branding clients, who then asked for more services. So she and her sister, Evita Gonzalez, partnered to co-found Affluence Media Agency in 2016. The firm creates custom strategies for clients addressing everything from branding and inbound marketing to sales-ready website design.
Gonzalez enjoys the initial consultation with a client, “where they’re telling you their challenges and all the juices start coming in and all the strategies start coming and you’re getting excited,” she says. “After that, actually seeing the brand develop or seeing their sales goals be achieved — I love seeing the transformation of it all. Seeing other businesses succeed and grow, that’s where my heart is.”
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