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Not-dead-yet mentality leads dinner theater to rise above slew of obstacles

In a period of decline for regional theaters, one in Fort Myers sustains an audience through some basic business principles and adapting to changing customer tastes.


Will Prather co-founded Broadway Palm Dinner Theatre with his parents in 1993.
Will Prather co-founded Broadway Palm Dinner Theatre with his parents in 1993.
Photo by Stefania Pifferi
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As Will Prather reflects on Broadway Palm Dinner Theatre’s 30 years in business, he sees three main reasons for the venue’s three decades of success. One is good timing. Another is an ability to adapt.

And the third? “I always say that we are in the happiness business,” says Prather, Broadway Palm’s co-founder, owner and executive producer of Prather Productions, the family business that runs the Fort Myers theater and another dinner theater in Pennsylvania. “We provide four to five hours for people to kind of forget about what they’re doing and come here with their friends and family and enjoy a very quality experience.

 


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author

Beth Luberecki

Nokomis-based freelance writer Beth Luberecki, a Business Observer contributor, writes about business, travel and lifestyle topics for a variety of Florida and national publications. Her work has appeared in publications and on websites including Washington Post’s Express, USA Today, Florida Trend, FamilyVacationist.com and SmarterTravel.com. Learn more about her at BethLuberecki.com.

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