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Siesta Key vacation rental business launches national company

Heather Plampin founded a vacation rental management business out of near-broke desperation. Now, with attention to detail — and marketing — she’s targeting clients outside the region.

By Mark Gordon
| 5:00 a.m. July 28, 2023
| 0 Free Articles Remaining!

Heather Plampin founded The Cottages on the Key in 2008.

Manatee-Sarasota

Some 20 years ago Heather Plampin had a booming home renovation business, especially doing work after Hurricane Charley ripped through Charlotte County.

But that business nearly evaporated when the housing market tanked and work dried up. Plampin and her father Roger Van Wie, also in real estate, “both just got wiped out,” she says.

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author

Mark Gordon

Mark Gordon is the managing editor of the Business Observer. He has worked for the Business Observer since 2005. He previously worked for newspapers and magazines in upstate New York, suburban Philadelphia and Jacksonville.