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For many businesses, an economic downturn can prompt a few rounds of budgetary soul-searching. Expenditures on advertising and marketing are often among the first to go, as companies scramble to make the numbers work. This despite reams of advice suggesting that's the worst time to cut back on letting prospective customers know what your business does.
Stacey Harrison, founder and CEO of Heart & Hustle Brands, a Tampa-based advertising, branding and marketing company that works with many health care and professional services clients, says it’s understandable businesses would want to tighten their proverbial belts, but there are ways to “recession proof” marketing strategies.
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