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Growing your business — even as supply chain crisis lingers

While supplies are down, communication — with customers, vendors and more — is going to have to go up.


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  • | 12:00 p.m. March 3, 2022
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Courtesy. Stephanie Shreve is vice president of partner engagement at St. Petersburg-based PowerChord.
Courtesy. Stephanie Shreve is vice president of partner engagement at St. Petersburg-based PowerChord.
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It’s not often we see fully stocked shelves of toilet paper anymore. What about cream cheese, cat food, or Gatorade? And if you can find it on shelves, chances are you can only buy one or two at a time.

Thanks to supply chain issues, even Florida-native brands like Sunshine Ace Hardware face product shortages. Three or of four Florida business have experienced supply chain disruptions, according to the Florida Chamber of Commerce, and more than five of six of those businesses have reported increased costs and delayed shipments as a result.

Many of us are starting to feel the pressure from consumers to address problems we have little control over. While we might not be able to fix the supply chain issues, businesses can employ strategies to minimize the disruption and keep consumers engaged. Three big ones include:

 


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