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For small businesses — both for-profit and nonprofit — and for independent workers, winning has never been more important. And for many, it’s a question of survival.
So, what is winning for your business? One of the simplest and most straightforward definitions is (to paraphrase Peter Drucker) “to create customers and keep customers by serving them better than any competitor can.” Now is definitely the time to take care of your customers and hold on to as many of them as possible.
Now is also the time to make sure you have enough cash or financing to sustain your business while you secure customers and adequate sales.
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